Changing the Ground Rules

Looking at lists of ‘epic product fails” it’s easy to wonder how experts in well-established companies could miss such obvious problems – snacks that cause gastrointestinal distress, for instance, or a complete misstep in brand perception (Yogurt shampoo?)

Now, though, product success could also hinge on identifying and satisfying new ‘must haves” in product attributes. Industries today wrestle with benchmarks unheard of twenty or even ten years ago. The ground rules for product – and project – success are changing to include new “must haves” like:

–sustainability in products and processes.  The Global Development Research Center even created a program for Environmental Assessment as a project management tool.

-confidentiality of personal data.  Three out of four Americans say they won’t use Google Glass because of privacy concerns.

For project managers, this means rethinking project charters with a more expansive collection of stakeholders, and a wider description of constraints, assumptions and risks.  We teach an extensive pre-planning effort (we call it the Project Success FirstStep Process^®) that covers forming the team, doing the ‘pre-work,” creating the charter (via an extensive, in-person process), and getting it approved before starting the planning phase. Everyone has a chance to put their arguments on the table.  The result is a charter, and a clear set of marching orders, that is approved by stakeholders and in line with what the customer wants.

That way, their projects or products can stay ahead of the Next Big Thing…instead of getting run over by it.